Top E-commerce Platforms for Small Businesses

E-commerce deploys a dialogue between customers and business owners. Persuasion through advertisement transmits the impulses for revenue regeneration!

Want to know the secret of e-commerce development for small businesses? Then you are at the right place and reading this blog at the right time! Numerous options are available to simplify business through an e-commerce platform. Many business owners hesitate to step into the digital revolution. The primary reason is the lack of awareness and knowledge. The bubble of complex and affordable e-commerce solutions continues to grow with the idea of becoming digitally viable.

According to IBEF research, the e-commerce market is expected to grow by US dollars 350 billion by 2030. The prospects of e-commerce expansion circumscribe optimal use of smartphones, laptops, tablets, etc. People who are ready to test their fortune in the digital world are looking for the best e-commerce platforms for small businesses. They are wondering how to choose an e-commerce platform for a particular niche. However, today, the process has become quite simple and transparent, with credible assistance from top e-commerce development agencies like Innovatrix Infotech.

In this blog, we will do e-commerce platforms comparison for your better understanding. At the end of your reading, you will definitely make an informed and genuine decision.

Here is a list of top e-commerce platforms that are perfect for small businesses:

1. Shopify: Why It’s Great for Small Businesses

E-commerce development refers to the significant process of building and managing online platforms to sustain the buying and selling of products and services online. E-commerce offers flexibility and convenience, which are the major reasons for the large-scale acceptance of online business.

Prominent features of e-commerce include smooth launch and feasibility for business owners of any age group.

For example, Rukmini is a business owner in rural India who sells hand-knitted sweaters. However, she couldn’t sell beyond the village’s territory due to a geographical barrier. Then, her son taught her about e-commerce platforms. He made her accustomed to the benefits of digital presence, so she decided to develop her e-commerce store to sell hand-woven yarns. Thus, the development of her online store for knitting yarn changed her life tremendously.

E-commerce development not only accelerates finances but also transforms the spectrum of customer engagements. Let’s examine the key elements of e-commerce development.

Shopify Features for Startups:

Ease of Use: Shopify’s ease of use is the core criteria for small businesses to run their digital store. With the availability of free and paid themes in Shopify, the entrepreneur can boost their brand value and fortify their digital presence.
Customizable Themes: The creation of a digital presence involves numerous ideas, visuals, and aspirations that bring customer loyalty and a digital presence of the brand. The customizable themes of Shopify bring a lively presence to the store and attracts wide audience.
Built-in Payment Gateway: The built-in feature of Shopify is the endless list of payment gateways. It does not involve the use of a third party app. In addition, Shopify accepts credit card transactions without incorporation with third party apps, hence makes the payment process smooth and feasible.
App Store: Shopify App store provides multiple options that are a key facet for running business online. In encompasses track from ordering to delivery. Another built-in feature of Shopify is the integration with WordPress, Google Analytics, and social media platforms such as Facebook, Instagram, etc.
Multi-Channel Selling: The digital store owner can sell products and services through various platforms like Amazon, Flipkart, etc. The management of sales is done directly from Shopify’s dashboard.

Major features of Shopify that make it the best

1. Affordable E-commerce Solutions:

Shopify provides multiple pricing options, but it starts at $39/month. It is perfect for startups that are looking for affordable e-commerce solutions that can help the businesses to grow beyond the horizon at optimal level.

2. Shopify vs WooCommerce:

When we compare Shopify vs WooCommerce, Shopify dominates the digital world due to its ease of use, integrated features, and all-in-one approach. For those people who do not want to indulge in the cave of technical complexities, for them, Shopify is one of the best e-commerce platforms.

2. WooCommerce: Why It’s Great for Small Businesses

WooCommerce basically is the an e-commerce plugin for WordPress. It is becoming a major choice for entrepreneurs due to software flexibility and cost customization. As it gives higher autonomy to the owner and enables him to manage his e-commerce store on their own. Unlike Shopify, WooCommerce is free to use but requires a WordPress website, which makes it highly customizable. However, it also requires knowledge of technical aspects.

WooCommerce Features:

Free Plugin for WordPress: If you already have a WordPress website, then WooCommerce is like a cherry on the cake as it is cost-effective in nature. In addition, it provides e-commerce functionality to the WordPress website.
Highly Customizable: With WooCommerce, the owner will have complete autonomy over the website design, layout, and features. Entrepreneurs can choose any of the WordPress themes and plugins. Hence, curate it according to the business needs and goals.
Self-Hosted: WooCommerce is in high-demand due to its self-hosting feature. Thereby, the owner will have complete ownership of his website and data.
SEO-Friendly: WooCommerce integration with WordPress SEO plugins like Yoast. It makes it convenient for e-commerce stores to rank on the Google search engine and gives impetus to higher digital visibility.

Who Should Use WooCommerce?

For those business owners who have WordPress website, WooCommerce is the ideal solution for their e-commerce presence. Around 25% of e-commerce stores use WooCommerce to feature their products and services online. The prominent WooCommerce features comprise built-in integration with multiple servers that gives momentum to an efficient shopping experience without any major hassle.

3. BigCommerce: Why It’s Great for Small Businesses

BigCommerce is like the all-in-one toolbox that helps small businesses scale in the digital world. However, BigCommerce for small businesses is one of the best and affordable e-commerce solutions as it provides a wide range of features comprising multi-storefronts, Google shopping integration, and multiple pricing plans according to the businesses.

BigCommerce for Small Businesses:

Comprehensive Built-In Features: BigCommerce come into digital world with various features which are effective for magnetizing large section of the audience. It primarily comprises SEO friendly tools, product management, inventory control, marketing, etc. all of which are built directly into the platform.
Multi-Channel Selling: With BigCommerce, entrepreneurs can sell products and services from multiple channels such as Facebook, Instagram, and Amazon. BigCommerce for small businesses is a one stop solution as it does not require other tools.
Scalability: BigCommerce is designed in such a way that the ultimate aim is to scale up the business digitally. With the growth of digital stores, BigCommerce provides advanced features such as custom SSL, Google Cloud hosting, and API support.
SEO-Friendly: The popular benefit of BigCommerce is SEO-friendly tools that help e-commerce online stores to rank higher in SERPs. BigCommerce for small businesses offers features like automatic sitemaps, microdata, and customizable URLs. Hence, it improves the pathway for the digital presence of the online store.
No Transaction Fees: BigCommerce core feature is it doesn’t charge any transaction fees on any pricing plan. In addition, it makes e-commerce store development seamless and affordable.
Advanced Analytics: BigCommerce is well-known for it advanced analytics that is reporting tools, track sales, traffic, and customer data management. These all analytics makes e-commerce owner more vigilant and informed.

BigCommerce is Best For:

BigCommerce is best for small businesses who are ready to step into the digital revolution with the aim to scale effectively. Small businesses need a platform with powerful built-in tools at budget-friendly prices. For entrepreneurs who want to sell on multiple channels, they prefer all-in-one solution. Therefore, BigCommerce is a highly viable and excellent choice for business expansion.

4. Squarespace: Why It’s Great for Small Businesses

Squarespace is the silver pellet to grow in digital ecosystem. After doing e-commerce platform comparison, i came across this Squarespace which has all-in-one features, user-friendly interface, and customized template development. In addition, it also provides built-in features such as marketing tools, e-commerce functionality, and SEO tools. If you want a breezy-freezy e-commerce website, then choose Squarespace for your digital presence.

Squarespace Features:

Design-Focused Templates: Squarespace has design-focused templates with sleek designs, a modern outlook, and mobile responsive websites. The entrepreneurs who’s e-commerce focuses on visuals—such as photography, fashion, or art, then Squarespace is the best solution for beautiful designs and product enhancement.
Built-In SEO Tools: Squarespace is majorly popular for built-in SEO tools, that includes customizable page titles, meta descriptions, and automatic sitemaps. These are all fundamental for the development of e-commerce online on Google search engine.
All-In-One Solution: Squarespace is not just an e-commerce platform but a complete body of e-commerce store. It provides integrated tools for analytics, blogging, and email marketing. Hence, it makes it optimal for small businesses that want all-in-one solution.
Affordable Pricing: Squarespace is also known for providing affordable pricing, with multiple ranges of options reliable for small business needs. With Squarespace you will not be needing any other plugins or website integrations.
Easy Store Management: Squarespace offers easy-to-use tools for the seamless management of inventory, orders, and products. Integration with Google Pay, Stripe, PayPal, Cred can be possible with end-to-end encryption.
Customer Support: Customer support is the beacon for efficient e-commerce development. Squarespace provides 24/7 email support and live chat for instant resolution of problems and queries.

Squarespace is Best For:

Squarespace is the best e-commerce platform for entrepreneurs who are photographers, designers, artists, etc. A visually appealing e-commerce store can be built with Squarespace. It will be an excellent choice for small businesses who have visually captivating products and want all-one-solution.

5. Wix eCommerce: Why It’s Great for Small Businesses

Wix E-Commerce is a valid choice for small businesses as it provides affordability, grants credible usage, and offers a range of features. Wix eCommerce has an intuitive drag-and-drop editor, which helps people create a professional online store without proper coding knowledge. Below are the mentioned perks of a Wix eCommerce:

Beginner friendly: It crowns the beginner with friendly navigable units. The intuitive editors, responsive designs and customizable features make it more supportive for beginners. The e-commerce store owner needs null coding knowledge to use Wix eCommerce.
Affordable pricing plans: Businesses with small inventories call wix their favourite choice. As it works on modest budgets and helps you to go along to boost your sales.
Versatile: The versatility of Wix E-Commerce has blended the sales of physical products and any digital goods. E-commerce store developed using Wix eCommerce platform can scale quicker and diversify the business strategy.

Wix eCommerce is Best For:

Wix E-Commerce is best for profound solopreneurs and emerging businesses. It gives them a reliable digital presence and label for their digital endeavors. All it requires is a quick and simple setup, and launch the rocket. If you are working for solo stores, Wix eCommerce is indeed a digital solution for you.

6. Square Online: Why It’s Great for Small Businesses

Square Online’s ultimate motive is to simplify the website-building experience and notch the desire to boost sales. It is a popular choice for businesses that initially use Square’s point-of-sale (POS) system in their existing physical stores and are eager to expand their operations online. Below jotted points highlight the versatility of Square online:

Integration with Square POS: Square Online allows e-commerce stores to go for POS integration, which allows businesses to sell online and in-person as well. Their ethics guarantee the owner the sovereignty and trust in both methods of selling.
Free plan: Entrepreneur can ransom to free plan, wherein he can use it for viable testing process. Business owners can give it a try before on-boarding completely.
Shipping and pickup options: There is nothing to worry, when you are getting an integrated platform with shipping and pickup options. It also has an ethics associated with getting the shipping label printed.

Square Online is Best For:

Square Online is best for businesses with physical stores, longing an online presence. They can give a prior testing Shot to their business before launching it completely. Brick and mortar businesses can seamlessly integrate services and switch to an enhanced mechanism for the digital future.

Conclusion

Choosing the best e-commerce platform for small business depends on fatal/ non-fatal parameters such as business size, budget and future motive. The above-mentioned e-commerce platform provides a variety of features, but a valid choice depends upon the holy needs of the business. You can use these platforms and catch-up with the one for longer run.

Are you freezed with these e-commerce platforms? Is there any sustainability issue with the digital presence?

Innovatrix Infotech has got you all covered, discuss your wholesome needs and we will help you in preparing the best navigable website at effective pricing.

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Email: contact@innovatrixinfotech.com

Mobile phone: +91-7003215657, +91-6283401341