Outcome-Driven
We measure success in metrics that matter to you — conversion rates, load times, user retention, and revenue. Every design and engineering decision is made with your business goals in mind.
Innovatrix Infotech was founded in 2023 by Rishabh Sethia, CEO. After 8+ years across software development, technical leadership, and engineering management, he built the company around one idea: hard work, operating discipline, and strong execution matter more than pedigree.
Six public trust signals that support how clients verify the company behind the work, the platforms we build on, and the operating maturity we bring into delivery.






Rishabh Sethia founded Innovatrix Infotech in 2023 after working across the stack as a developer, tech lead, and engineering manager. Across edtech, fintech, ecommerce, and social products, he kept seeing the same gap: businesses needed serious execution, but too often had to choose between expensive enterprise teams and unreliable project vendors. \n\n His belief is simple. Hard work compounds longer than pedigree. Coming from a tier-2 college never stopped him from leading engineering teams that included developers from IIT and BITS. That experience shaped the company early: clients should judge the work, the systems, and the outcomes, not the resume theatre around them. \n\n That belief defines how Innovatrix operates today. The company focuses on clear scope, accountable delivery, and product thinking that connects code to business outcomes. Across projects, the work has supported 50+ deliveries, influenced more than 10 crore rupees in revenue, and reached more than a million users.
Before founding Innovatrix, Rishabh worked as a developer, tech lead, and engineering manager across edtech, fintech, ecommerce, and social products. That operating range shapes how the company scopes architecture, manages delivery risk, and communicates with founders, marketers, and product teams.
“To make world-class digital engineering accessible to every ambitious business — stripping away complexity so our clients can focus on what they do best while we handle the rest.”
“A world where a founder in Kolkata has the same technological leverage as a company in Silicon Valley — where code is not a barrier, but a bridge to everything that's possible.”
These are not values we frame on a wall — they are the decisions we make every day on every project.
We measure success in metrics that matter to you — conversion rates, load times, user retention, and revenue. Every design and engineering decision is made with your business goals in mind.
Fixed-price quotes, real timelines, and clear scope — always. You will never chase an invoice or wonder what stage your project is in. We communicate proactively, not reactively.
Two-week sprints with live previews at every milestone. We ship faster than most agencies scope their proposals — without cutting corners on quality or security.
Based in Kolkata, serving clients across India and beyond. We combine the responsiveness of a local partner with engineering practices that hold up against any international benchmark.
Innovatrix Infotech Private Limited operates from Kolkata, West Bengal, and works with businesses across India and international markets through remote collaboration.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
Trusted by 50+ startups & businesses across India
Honest words from people who've been through the process. No stock photos, no made-up companies.
“Innovatrix didn't just build our Shopify store — they thought through the whole customer journey. Our conversion rate went up 34% in the first month.”
Priya Mehta
Founder, Bloomfield Retail
“We've worked with three agencies before. Innovatrix is the first one that actually explained what they were doing and why. On time, on budget.”
Rahul Agarwal
Director, Operations, NovaTrade Logistics
“The AI automation workflow they set up saved our team 12 hours a week. We were skeptical about AI but they made it practical and measurable.”
Dr. Nandita Roy
Managing Director, Saffron Healthcare
“Our mobile app went from idea to App Store in 14 weeks. Quality better than a much larger firm we'd quoted.”
Sameer Dutta
Co-Founder & CEO, Axiom Edutech
“They redesigned our WordPress site beautifully and trained our team to update it themselves. That independence is priceless.”
Kavya Sharma
Head of Marketing, Prestige Hospitality