5 Reasons Why Your E-commerce Store Isn’t Growing
5 Reasons Why Your E-commerce Store Isn’t Growing Hire Developers Table of Contents There are no permanent strategies and no permanent customers in e-commerce; the consistent iteration of USPs brings success! Permanent interest in a particular product and service is fundamental to e-commerce development. Many entrepreneurs enter the race for e-commerce development without doing their homework. That includes proper market research, product sustainability, investment, and logistics management. E-commerce transformation is a unique opportunity for businesses to expand globally. At a pace of 11.45%, e-commerce development is taking place. For instance, in the mall, which showroom would you like to enter to buy clothes or jewellery? Probably a decorative, sophisticated, and eye-catching store. Complementary, it goes with an e-commerce website. An e-commerce marketplace with captivating graphics, interface, navigation potential, ease of search, etc., is popularly used by customers for shopping. Websites that offer a heartwarming experience are highly accessed by users and have high user retention. In this blog, we will discuss five prominent reasons why your e-commerce store isn’t growing. The popular reasons are poor website or user experience, lack of proper SEO strategy, weak or non-existent digital marketing efforts, poor product selection or presentation, and inefficient customer service and fulfilment. Let us explore the shortcomings and then find solutions for better results. Reason 1: Poor Website and User Experience Uploading a product to the cart takes more time than it usually takes! Appear on the e-commerce site while using it. The above-mentioned situation is quite common while using an e-commerce website. Poor website blocks the pathway of development in multiple ways and negatively impacts e-commerce store growth. Consequently, website user experience e-commerce also hinders the retention of the online marketplace. Here are the major effects of poor website and user experience: 1. Slow Loading Speeds In a world where messages are exchanged in fractions of seconds, the slow loading speed of websites is tremendously impacting the lifestyle of the users. According to some studies, it has been observed that 47% of consumers want websites to get loaded in less than 2 seconds. If the website takes more than 2 seconds, they leave that particular site. When e-commerce websites take longer than normal, it leads to a loss of patience among the users. They get agitated and sometimes decide not to use a particular platform. Thereby, it is likely to increase bounce rates. 2. Non-responsive Design The e-commerce websites that are non-responsive are rarely used by customers. According to research, more than 61% of users would not return to a website that is non-responsive. User retention on non-responsive websites is low, and this somehow bifurcates the shopping tendency of the user. Mobile-friendly design enables users to have a seamless experience regardless of Android model. If your website is non-responsive, then there is a higher chance there is less conversion. 3. Complex Navigation E-commerce websites that are complicated and difficult to use are rarely used by users. Complex navigation tends to restrict the website user experience and e-commerce store growth. Instant and quick discovery of products and services streamline the path of purchasing for users. The inappropriate menus and unclear categories create confusion and doubt among the users. Hence, potential buyers slip away from the website, which reduces the revenues. 4. Unclear Calls to Action Highly effective Calls to action are important for magnetizing users toward buying products and services. CTA is one of the most interactive UI elements that help to convert visitors into consumers. If the placement of CTA is not done intuitively, then there is a higher chance that you will lose conversions. Moreover, it reflects a lack of authenticity and negatively impacts digital marketing for e-commerce. Tips for Improvement The first impression is the last impression; this famous quote is applicable in every scenario. The major focus should be on the website user experience e-commerce. Consequently, it will seize the user’s attention. Investment in UI/UX is a primary requirement for better results. A well-structured interface can make all the difference in getting visitors to transform into conversions The website pace is fundamental for e-commerce store growth in one way or another. In addition, digital marketing for e-commerce becomes seamless with better website optimization. The use of tools like Google Page Speed helps to monitor issues on the website. Afterward, solving these problems can enhance conversions. Prevention is better than cure, and it is highly applicable to website testing. Regular testing of the website ensures a smooth and efficient experience on any device. While testing, the developer can get information about the bugs, thereby rectifying bugs in the bud, which is helpful for better engagement of the website in the long run. In addition, it enhances the compatibility of the website. The recurring customers depend on the quality and feasibility of using websites. Reason 2: Lack of Proper SEO Strategy SEO is the sailing ship in digital marketing for e-commerce. For instance, e-commerce website optimization strategy that can withstand cyclones such as Google search engine updates will succeed. SEO is much more than just focusing on keywords. For example, if you are reading this blog, it is probably on Google’s SERP first page and is visited by numerous users. The optimum focus of SEO for online stores is a combination of high-volume search keywords and well-researched content. Here are the major arenas where people lack while doing SEO. 1. Ignoring Keywords Merit is always the changemaker in education and the digital world as well. Ranking on Google SERPs is not just a plan of action but a basic necessity to get major conversions on e-commerce. The companies sometimes fail to target high-competition keywords. The target on the right keywords is the powerhouse of SEO for online stores. If an entrepreneur lacks focus on targeting the right and authentic keywords, there are very few possibilities for the discovery of the products, and revenue will be lost. 2. Poor On-page SEO On-page SEO is the backbone of digital marketing for e-commerce. Efficient On-page SEO is essential for ranking well. If an e-commerce website does not have proper metatags and inappropriate product descriptions