How We Built a Custom Shopify Store for an Indian D2C Brand
Behind-the-scenes look at building a custom Shopify store for an Indian D2C brand — the brief, design decisions, integrations, performance results, and hard-won lessons.
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FloraSoul India
florasoulindia.com
About the client
FloraSoul India is a Chandigarh-based Ayurvedic skincare brand that blends traditional Indian wellness wisdom with modern cosmetic science. Founded by Garima Ahuja and Aankush Nagpal, the brand offers a range of herbal, cruelty-free face care, body care, and wellness products — all designed to nourish from the outside in.
The outcome
Results that speak for themselves
100x
Revenue growth over 4 years
₹1Cr+
From ₹1L to ₹1Cr+ annual revenue
+340%
Organic traffic increase (Year 1)
1.4s
Average page load time
Free Download: 3 Detailed Case Studies with Real Numbers
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Case study details
The Challenge
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth.
Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether.
When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Our Solution
We recommended a complete migration from WordPress to Shopify — a platform purpose-built for e-commerce brands that need reliability and scale without the overhead of managing servers.
Within 45 days, we delivered a fully custom Shopify store that matched FloraSoul's premium Ayurvedic identity. The custom Liquid theme was designed from scratch to evoke the warmth of traditional wellness while feeling unmistakably modern. Every product page was crafted with conversion in mind — high-quality imagery, ingredient stories, and trust signals woven throughout the buying journey.
On the commerce side, we integrated Razorpay and PhonePe for seamless Indian payment processing, covering UPI, credit cards, net banking, and EMI options. Shipping was automated through Shiprocket — real-time tracking, automated label generation, and pan-India delivery from day one.
For growth, we built a full analytics foundation with Google Analytics 4 and Google Search Console, giving the founders clear visibility into what was working. We integrated WhatsApp Business for abandoned cart recovery and customer support, Judge.me for authentic review collection, and GoKwik to reduce checkout drop-offs.
Every product page was SEO-optimised with proper meta tags, structured data, and keyword targeting for Ayurvedic skincare terms — laying the groundwork for the organic traffic surge that followed.
What we built
Key features delivered
Custom Liquid Theme
A premium, brand-aligned Shopify theme built from scratch — responsive, fast-loading, and designed to reflect FloraSoul's Ayurvedic heritage with a modern e-commerce UX.
Payment Gateway Integration
Razorpay + PhonePe integration covering UPI, credit/debit cards, net banking, and EMI — ensuring zero friction at checkout for Indian shoppers.
Automated Shipping with Shiprocket
End-to-end shipping automation — real-time tracking, automated label generation, return management, and pan-India delivery through 25+ courier partners.
Full-Stack SEO Architecture
On-page SEO with meta tags, JSON-LD structured data, XML sitemaps, and keyword-optimised product pages targeting Ayurvedic skincare search terms.
WhatsApp Commerce Integration
WhatsApp Business API for abandoned cart recovery, order status updates, and direct customer support — driving repeat purchases and reducing support tickets.
Analytics & Conversion Tracking
GA4 + Google Search Console + Facebook Pixel setup for full-funnel visibility — from first click to repeat purchase, every interaction measured and optimised.
Client testimonial
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
Service area
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