Zevarly

Zevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online.

The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen.

Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.

We designed and developed a premium Shopify store that transforms Zevarly's Burrabazar heritage into a sophisticated digital jewellery shopping experience. The custom Liquid theme was built from scratch with editorial-style product pages that showcase fine jewellery detail — high-resolution zoom-enabled image galleries, 360-degree product views, and lifestyle photography that helps customers visualise how each piece looks when worn.

Navigation was the critical UX challenge. With hundreds of SKUs across multiple categories — gold-plated necklaces, silver bangles, bridal choker sets, anti-tarnish collections, and budget-friendly ranges — we built smart collection filters that let shoppers browse by metal type, occasion, price range, and style. Each collection page was curated with an editorial header and SEO-optimised descriptions targeting high-intent jewellery search terms.

To maximise average order value, we implemented a tiered discount system — 28% off for 2 items, 30% off for 3, and 35% off for 4+ items. This gamified approach to volume-based pricing drove significant increases in cart size, especially during wedding season.

On the commerce side, we integrated Razorpay for seamless Indian payments (UPI, cards, net banking, EMI), WhatsApp Business for pre-sale queries and post-sale support, and Instagram Shopping to turn their social media following into a direct sales channel. Judge.me was configured for authentic review collection with photo reviews — critical for building trust in online jewellery purchases.

Every product page was SEO-optimised with structured data, keyword-targeted meta tags, and internal linking between related collections. We also listed the brand on WedMeGood as a verified wedding jewellery vendor, opening up a high-intent bridal audience.