We are an Official Shopify Partner agency that builds high-converting storefronts for D2C brands, e-commerce businesses, and enterprise merchants worldwide. Every store we build is engineered from the ground up — custom Liquid themes, headless Hydrogen storefronts, or Shopify Plus checkout extensibility — depending on what your business actually needs. With 20+ Shopify projects launched across skincare, jewellery, fashion, home goods, and food & beverage, we know what separates a store that converts at 1% from one that converts at 4%+. Our builds consistently deliver faster page loads, higher average order value through intelligent upsell flows, and lower cart abandonment through optimised checkout experiences. We serve brands across the United States, United Kingdom, Australia, and India — handling everything from store setup and theme development to platform migration, Klaviyo email automation, and post-launch conversion optimisation.
Innovatrix Infotech is a certified Shopify Partner agency that builds custom e-commerce stores engineered for conversion, speed, and long-term growth. We do not use paid themes or drag-and-drop page builders — every storefront we deliver is a bespoke build designed around your brand identity, your product catalogue, and the buying journey your customers actually follow. Our team has launched over 20 Shopify stores across five countries, serving direct-to-consumer brands in beauty, fashion, jewellery, home décor, food & beverage, and health & wellness. Our stores average a 3.2% conversion rate — more than double the Shopify industry benchmark of 1.4% — and we have processed over ₹15 crore (approximately $1.8M USD) in gross merchandise value across our client portfolio. For merchants who need performance beyond what standard Shopify themes can deliver, we build headless storefronts using Shopify Hydrogen and Remix, powered by the Storefront API. Headless architecture gives you complete control over the frontend experience — sub-second page loads, dynamic personalisation, and the ability to deliver content-rich shopping experiences that traditional Liquid themes cannot match. For Shopify Plus merchants, we build custom checkout experiences using Checkout UI Extensions and Shopify Functions — including post-purchase upsells, delivery customisation, payment method logic, and B2B wholesale pricing. Our migration practice covers WooCommerce, Magento, BigCommerce, and Squarespace with zero-downtime cutover plans and complete product, customer, and order data transfer. Every Shopify project we deliver includes performance optimisation for Core Web Vitals, GA4 and Meta Pixel tracking setup, mobile-first responsive design, and accessibility compliance. We also configure Klaviyo email marketing flows, review app integration, and loyalty programme setup as part of our standard build scope.
Bespoke Shopify themes built from scratch using Liquid, Alpine.js, and modern CSS. Every theme includes responsive product pages, collection templates, blog layouts, and a custom cart drawer — all optimised for speed and conversion. No paid theme dependencies, no page builder lock-in.
High-performance headless storefronts built with Shopify Hydrogen, Remix, and the Storefront API. Ideal for brands that need sub-second page loads, dynamic content personalisation, editorial shopping experiences, or multi-storefront architectures.
Enterprise-grade Shopify development — custom checkout experiences with Checkout UI Extensions, Shopify Functions for dynamic pricing and shipping logic, B2B wholesale channel setup, multi-currency and multi-language configuration, and Shopify Flow automation.
Full-service migrations from WooCommerce, Magento, BigCommerce, and Squarespace to Shopify. Includes pre-migration audit, product/customer/order data transfer using Matrixify and custom scripts, URL redirect mapping for SEO preservation, and zero-downtime cutover.
Data-driven CRO for existing Shopify stores — A/B testing, cart flow analysis, checkout optimisation, upsell strategy implementation, speed improvements, and mobile UX enhancements. Most clients see measurable CVR improvement within 60 days.
Strategic app selection and integration — Klaviyo for email/SMS, Judge.me or Loox for reviews, Smile.io or LoyaltyLion for loyalty programmes, ReCharge for subscriptions, and custom private app development for unique business logic.
Technical SEO audit and implementation — structured data markup, canonical tags, sitemap optimisation, image compression, lazy loading, critical CSS extraction, and Core Web Vitals optimisation. We target sub-2-second LCP on every build.
Monthly retainer packages covering theme updates, new feature development, speed monitoring, A/B testing, seasonal campaign support, and strategic growth advisory. Ideal for brands that need a dedicated Shopify development partner without hiring in-house.
Bespoke Shopify themes built with Liquid, Alpine.js, and modern CSS — no paid theme licences, no bloat, no limitations on future customisation. Every theme is mobile-first, accessibility-compliant, and optimised for sub-2-second load times.
High-performance headless storefronts built with Shopify Hydrogen and Remix, powered by the Storefront API. Sub-second page loads, dynamic personalisation, and content-rich shopping experiences that standard themes cannot deliver.
Data-driven UX patterns — sticky add-to-cart, bundle builders, upsell flows, cart drawer optimisation, and urgency triggers — that directly lift average order value and conversion rate. Our stores average 3.2% CVR.
Complete tracking setup — GA4 enhanced e-commerce, Meta Pixel with CAPI, Klaviyo revenue attribution, and Hotjar session recording — so you can see exactly where your revenue comes from and where it leaks.
Every store includes complete email and SMS marketing setup through Klaviyo — welcome series, abandoned cart recovery, browse abandonment, post-purchase follow-up, win-back campaigns, and back-in-stock notifications. We design branded email templates, configure signup forms and popups, and set up revenue attribution so you know exactly which flows drive sales.
For high-volume merchants on Shopify Plus, we build custom checkout experiences using Checkout UI Extensions and Shopify Functions — post-purchase upsells, dynamic shipping and payment logic, B2B wholesale pricing, multi-currency and multi-language configuration, and advanced Flow automations that eliminate manual operational tasks.
Shopify stores launched
We are a certified Shopify Partner with access to partner-exclusive resources, beta features, and priority support. Our builds follow Shopify's official development standards and best practices.
avg. conversion rate
Our stores do not just look good — they sell. With data-driven UX patterns, optimised checkout flows, and intelligent upsell strategies, our stores average 3.2% conversion rate — more than double the Shopify industry benchmark.
template dependencies
Every theme we build is custom-coded from scratch. No paid theme licences, no page builder dependencies, no third-party bloat. You get a clean, fast, future-proof codebase that your team fully owns.
GMV processed
We have processed over ₹15 crore in gross merchandise value across our Shopify client portfolio. Our D2C clients consistently see higher AOV, lower cart abandonment, and stronger repeat purchase rates after launch.
countries served
We have launched Shopify stores for D2C brands in India, the United States, the United Kingdom, Australia, and Canada. Over 40% of our Shopify clients are based outside India. We understand international commerce — multi-currency storefronts, cross-border shipping, duties and import tax calculations, and region-specific checkout compliance.
post-launch CRO included
Every Shopify project includes a 90-day post-launch conversion optimisation sprint — A/B testing, heatmap analysis, checkout flow refinement, upsell strategy tuning, and speed monitoring. Most clients see measurable CVR improvement within the first 60 days. After the sprint, we offer monthly retainer packages for ongoing growth.
We start with a deep dive into your brand, products, target audience, and competitive landscape. For existing stores, we audit current conversion funnels, page speed, checkout flow, and analytics setup. For new stores, we map the complete customer journey from landing page to post-purchase. This phase defines the project scope, technical approach (Liquid vs Hydrogen), and success metrics.
We create wireframes for every key template — homepage, product pages, collection pages, cart drawer, and checkout. Wireframes are informed by conversion data, heatmap analysis from comparable stores, and Shopify-specific UX best practices. We define the upsell strategy, navigation structure, and mobile-first interaction patterns before any visual design begins.
High-fidelity mockups are designed in Figma, applying your brand identity across every storefront touchpoint. We design product photography layouts, colour-coordinated collection pages, and a consistent typographic system. You receive desktop and mobile mockups for homepage, product detail, collection, and cart — all approved before development begins.
Our developers build the approved designs as a custom Shopify theme using Liquid and Alpine.js (or Hydrogen/Remix for headless projects). Development follows Shopify's Theme Architecture standards, includes section and block schema for merchant customisation, and targets sub-2-second LCP on all pages. Code is version-controlled and follows our internal quality checklist.
We configure your product catalogue — metafields, variants, collections, automated collection rules, and product tags. We integrate essential apps: Klaviyo for email/SMS flows, review apps for social proof, loyalty programmes, subscription management, and any custom private apps required. GA4 enhanced e-commerce and Meta Pixel with Conversions API are configured and tested.
Comprehensive quality assurance across Chrome, Safari, Firefox, iOS, and Android — testing checkout flow, payment processing, shipping calculations, and edge cases. We run Lighthouse audits, fix any Core Web Vitals issues, and perform a final accessibility review. Domain transfer, DNS configuration, and launch happen on a scheduled date with rollback plan ready.
After launch, we monitor store performance for 30 days — tracking conversion rates, page speed, and error logs. We provide a detailed post-launch report with recommendations for A/B testing, upsell improvements, and growth opportunities. Clients on retainer receive ongoing CRO, seasonal campaign support, and strategic development advisory.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Case studyBaby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Case studyZevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Case studyHonest words from people who've been through the process. No stock photos, no made-up companies.
“Innovatrix didn't just build our Shopify store — they thought through the whole customer journey. Our conversion rate went up 34% in the first month.”
Priya Mehta
Founder, Bloomfield Retail
Ingredient-led storytelling, subscription boxes, shade finders, routine builders, and trust-building product pages with clinical proof points and before/after galleries.
Editorial lookbooks, size guide integration, outfit recommendations, seasonal collection launches, and Instagram-shoppable feeds for fashion-forward D2C brands.
High-resolution zoom galleries, material and gemstone selectors, gift wrapping options, engraving customisation, and trust signals for high-ticket luxury purchases.
Subscription box management, freshness badges, delivery scheduling, nutritional information displays, and recipe content integration for artisanal food brands.
Room inspiration galleries, material and finish selectors, augmented reality previews, assembly guides, and craftsmanship narratives for premium home goods brands.
Supplement builders, dosage calculators, subscription management, clinical study references, and compliance-aware product descriptions for health and wellness brands.
Brand storytelling, referral programmes, loyalty tiers, influencer landing pages, and post-purchase experience flows for direct-to-consumer brands scaling internationally.
Shopify Plus B2B channel setup — volume-based pricing, customer-specific catalogues, purchase order workflows, net payment terms, and company account management.
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Theme Quality | Custom-built from scratch, no templates | Modified paid theme, limited customisation | Quality depends entirely on hire |
| Headless Capability | Hydrogen, Remix, Storefront API | Rarely offered | Requires specialised React developers |
| Speed Optimisation | Sub-2s LCP guaranteed on every build | Not usually included or measured | Time-consuming, competing priorities |
| Conversion Strategy | Data-driven AOV/CVR optimisation baked in | Basic setup, no strategic input | Requires separate CRO specialist |
| Platform Migration | Zero-downtime, full data transfer, SEO preserved | Risky, limited tooling and experience | Major internal project, 3-6 months |
| Shopify Plus | Custom checkout, Functions, B2B, multi-currency | Limited Plus experience typically | Requires dedicated Shopify Plus expertise |
| Analytics Setup | GA4 + Meta CAPI + Klaviyo attribution included | Basic GA4 only, if at all | Requires analytics specialist |
| Ongoing Support | Monthly retainer with A/B testing and growth advisory | Ad-hoc availability, no SLA | Consistent but high overhead cost |
| Cost Range | $950–$25,000 per project | $500–$5,000 per project | $60,000+/year full-time salary |
Theme Quality
Headless Capability
Speed Optimisation
Conversion Strategy
Platform Migration
Shopify Plus
Analytics Setup
Ongoing Support
Cost Range
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.