Our Work

Work we're proud of

Real projects, real results. Every case study below is a story of a problem, a solution, and the measurable difference it made.

How we deliver Pricing ranges

FloraSoul India

FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.

100xRevenue growth over 4 years₹1Cr+From ₹1L to ₹1Cr+ annual revenue

Case study

Baby Forest

Baby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.

₹3Cr+Annual revenue milestone1.8sAverage page load time

Case study

Zevarly

Zevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.

+280%Organic traffic growth (6 months)+45%Average order value increase

Case study

The Parrot — B2B Portal

Parrot Hosiery Factory, a 40-year-old Kolkata-based hosiery manufacturer, had been managing 120+ wholesale accounts entirely through phone calls and WhatsApp messages. Every week, dozens of dealers across India would send orders via text messages — often incomplete, unclear, or conflicting. The office team would manually transcribe these into spreadsheets, calculate pricing based on volume tiers, coordinate with the warehouse for dispatch, and then chase payments through yet another set of phone calls. The result was predictable chaos. Orders got mixed up. Shipments went to the wrong addresses. Payment reconciliation was a monthly nightmare that consumed the accounts team for days. During peak season (Diwali, wedding months), the system would buckle entirely — orders would get lost in WhatsApp threads, dealers would double-order out of frustration, and the factory floor had zero visibility into what was actually needed. Jhalak Rathi, who had taken over operations from the previous generation, recognised that the business couldn't scale beyond its current capacity without digitising its B2B ordering process. But enterprise B2B platforms were priced for corporations with lakhs in monthly budgets — not a family-run hosiery factory in Burrabazar that needed something practical, affordable, and simple enough for dealers who had never used anything beyond WhatsApp.

-70%Order processing time reduction120+Monthly active B2B buyers

Case study

Arré Voice

Arre, one of India's most recognised digital media companies, had identified a massive opportunity in social audio. Clubhouse had proven the format, but no Indian platform was building specifically for women creators — a demographic that was underserved across every social media platform. The vision was ambitious: build a short-form social audio platform where women could create 30-second audio clips (Voicepods), host live group conversations (Jampods), and grow an audience — all within a safe, moderated environment. The app needed a built-in Creator Studio with professional audio tools, real-time audio streaming for live rooms, content discovery algorithms, and social features like following, commenting, and sharing. The constraint was time. The social audio window was closing fast — Spotify, Twitter (Spaces), and Discord were all shipping audio features. Arre needed to go from wireframes to a production app on both iOS and Android within 14 weeks, with a budget that ruled out building two separate native apps. The product needed to feel native on both platforms, handle real-time audio without latency or drops, and scale to handle the traffic surge from a high-profile launch backed by celebrity collaborators including musician Ankur Tewari.

14 weeksTime from wireframes to launch4.5 ★Google Play Store rating

Case study

Best Wallet

The crypto wallet space in 2024 was fragmented and frustrating. Most wallets supported only a handful of blockchains, forcing users to juggle multiple apps to manage their portfolios. The wallets that did support multiple chains were overwhelmingly technical — seed phrase management, gas fee calculations, and bridge interactions that alienated anyone who wasn't already deep in DeFi. Leonardo Pavkovic and his team had a clear thesis: the next wave of crypto adoption would come from simplifying the multi-chain experience to the point where managing assets across Bitcoin, Ethereum, Solana, and 50+ other networks felt as intuitive as checking a bank account. No KYC barriers, no custodial risk, no PhD in blockchain required. The technical challenge was immense. Each blockchain has its own signing algorithms, transaction formats, fee structures, and RPC endpoints. Cross-chain swaps require routing through multiple DEXs and bridges simultaneously to find optimal pricing. Staking involves different validator mechanisms across every proof-of-stake network. And all of this needed to be wrapped in an interface that a first-time crypto user could navigate confidently — while maintaining the security standards that experienced users demand (non-custodial key storage, biometric authentication, hardware wallet compatibility). The team needed a development partner who understood both crypto infrastructure and consumer app UX — and could ship a production-ready multi-platform app within 20 weeks.

500K+Google Play downloads4.4 ★App Store rating (iOS)

Case study

IQrate

Singapore's property market is one of the most expensive in the world, and getting a mortgage is one of the most consequential financial decisions a Singaporean will ever make. Yet the process of comparing home loan rates across banks was stuck in the pre-internet era — consumers had to visit each bank's branch or website individually, decipher jargon-heavy rate tables, manually calculate Total Debt Servicing Ratio (TDSR) and Mortgage Servicing Ratio (MSR) limits, and hope they weren't missing a better deal elsewhere. Angeline Eng, a mortgage industry veteran, saw the gap firsthand. Borrowers were leaving tens of thousands of dollars on the table because they couldn't efficiently compare packages across Singapore's 16 major banks. Mortgage brokers, meanwhile, were drowning in manual rate tracking — spending hours updating spreadsheets instead of advising clients. IQrate's vision was to be Singapore's answer to this problem: a platform where homebuyers get instant, personalised mortgage comparisons powered by real-time bank data, and where brokers get tools to serve clients faster and more accurately. But building a fintech platform in Singapore meant navigating MAS (Monetary Authority of Singapore) compliance, PDPA data protection requirements, and the technical challenge of integrating live rate feeds from 16 different banking systems — each with its own API format and update frequency. Angeline needed a development partner who could build a consumer-grade fintech experience with enterprise-grade reliability — and ship fast enough to capture the market before incumbents woke up to the opportunity.

+62%Lead conversion rate increase3× fasterMortgage broker onboarding speed

Case study

Hello Astrologer

The online astrology market in India is massive — estimated at over $10 billion — but the digital experience for both consumers and astrologers was fragmented and frustrating. Users searching for astrological guidance had to navigate a maze of unverified WhatsApp astrologers, generic horoscope websites, and expensive phone helplines with no transparency into the astrologer's credentials or specialisation. For astrologers themselves, there was no scalable way to build a digital practice. Most relied on word-of-mouth referrals and local reputation, with no tools for scheduling, payments, or reaching a national audience. The few marketplace platforms that existed were plagued by poor audio quality, clunky payment flows, and interfaces that felt like they were designed in 2010. The Hello Astrologer team had a clear vision: build a modern, trust-first marketplace where verified astrologers across all traditions — Vedic, Western, Tarot, Numerology, Vastu, Lal Kitab — could offer consultations through live chat and voice calls, while users could discover, compare, and connect with the right astrologer in seconds. The platform needed to handle real-time communication, per-minute billing, wallet-based payments, and astrologer availability scheduling — all wrapped in an experience as smooth as booking an Uber. The additional complexity: they needed both a consumer-facing web platform and a separate astrologer management app, with a shared backend handling real-time matching, billing, and content delivery (daily horoscopes, Kundli reports, matchmaking). All of this within a 12-week timeline and a startup budget.

500+Registered astrologers on platform25K+Monthly active users

Case study

House Of Manjari

House of Manjari had built a loyal following on Instagram for their handcrafted Jaipur home furnishings — hand block printed bedsheets, quilts, dohars, and cushion covers made with 100% cotton and azo-free natural colours. But their existing online store was a generic Shopify template that failed to communicate the artisanal quality and heritage behind every product. The core challenge was translating a tactile, sensory product experience into a digital storefront. Home textiles are inherently touch-and-feel purchases — customers want to see the hand block printing details, understand the cotton quality, and visualise how a bedsheet or quilt will look in their bedroom. House of Manjari's products aren't mass-produced commodities; each piece has subtle variations that are a feature of handcraftsmanship, not a defect. The store needed to communicate this story clearly to justify a premium price point (bedsheets from ₹1,295 to ₹2,890+, quilts up to ₹4,870). The product catalogue was expanding rapidly — from bedding to dohars, cushion covers, table cloths, bathrobes, and even women's clothing (kaftans, stoles, co-ord sets). Navigation and product discovery needed to be intuitive across these diverse categories while maintaining a cohesive brand aesthetic. The founder also wanted to expand beyond India with worldwide shipping, requiring multi-currency support and international shipping configuration. With competitors like Fabindia, Jaypore, and iTokri dominating the search results for 'hand block print bedsheets' and 'Jaipur home furnishings', House of Manjari needed a store that could rank organically and convert the traffic it earned.

+195%Organic traffic growth (3 months)3.4%E-commerce conversion rate

Case study

Earth Bags

Earthbags Export had been a global B2B powerhouse for over two decades — manufacturing 3.6 million handcrafted bags per year in their IGBC Gold-certified green factory in Kolkata, exporting to 70+ countries. But their direct-to-consumer presence was non-existent. The company had no online store, no retail brand identity, and no way to capture the booming demand for sustainable fashion accessories from individual consumers. The challenge wasn't manufacturing — they had that at world-class scale. The challenge was brand transformation. Earthbags needed to go from being perceived as a B2B exporter (bulk orders, trade shows, factory spec sheets) to a desirable D2C fashion brand (styled product photography, lifestyle content, impulse-worthy price points). Their products — jute tote bags, cotton canvas crossbodies, denim shoulder bags with pearl handles and lace details — were genuinely beautiful, but they had zero consumer-facing brand equity. Competitors in the sustainable bag space (Nappa Dori, The Burlap People, Ecobags) already had established D2C stores with strong Instagram presences and organic search rankings. Earth Bags needed to enter this market with a store that communicated both sustainability credentials (IGBC Gold factory, azo-free dyes, handcrafted production) and fashion-forward styling — not an easy balance to strike. Additionally, the D2C store needed to serve both Indian and international customers (given the company's existing global export footprint), requiring multi-currency support, international shipping, and payment gateways for both markets.

₹18L+D2C revenue (first 6 months)+320%Organic traffic growth (6 months)

Case study

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